Technology for retail on the move

Trusted by airlines worldwide

Who we are

Modular technology for seamless retail operations

We partner with global airlines to power complex onboard retail programmes through our modular Vector technology, built to enhance experiences for crew and passengers alike. Vector supports the complete retail lifecycle – from stock ordering and warehouse packing, through onboard sale and payment, to post-journey reconciliation and reporting

01 Our Technology

Ground Operations

Choose the modules to suit your needs. Warehouse stock management (vWMS), purchase ordering (vOMS) and supplier and client accounts (vACC) keep ground operations running smoothly, while packing (vPack) and pre-journey ordering (PreOrder) get every service ready ahead of departure. Our vPrediction module forecasts demand from historical sales and missed-sale data, helping airlines minimise waste and reduce weight.

Our recently launched Driver Loading app brings real-time loading visibility and traceability to ground teams, meaning fewer errors and faster turnarounds

02 Our Technology

In-flight

Our in-flight technology drives ancillary revenue and improves the experience for passengers and crew alike. Order to Seat (O2S), our digital ordering channel, lets passengers browse and order food, beverage and retail items directly from their seat, without the need to download an app. For crew, our multi-platform Point of Sale (vPOS) makes onboard selling fast and reliable on the device of your choice, capturing every sale as it happens to feed straight into reconciliation, accounting and future planning.

Talk to us today about our new, user-friendly, Point of Sale solution ‘vPOS Next Gen’.

03 Our Technology

Payments

We process over €1.2bn annually on our secure inflight payments module (vPay), supporting payments by cash, card, smart wallet and tap to pay, both online or offline. Configurable transaction limits, voucher redemption and loyalty accrual come as standard, with additional fraud protection available. vPay connects with our optional reconciliation module (vRec) to automatically match sales, payments, stock usage and crew commission.

vProtect is Retail inMotion’s standalone fraud mitigation service that identifies and stops fraud and increases greater acceptance through data driven precision blocking. It is a PCI DSS compliant tool that enables airlines to find the sweet spot between maximising sales and minimising fraud

04 Our Technology

Data & Analytics

Data meets airlines wherever they sit on the maturity curve, from ready-made reporting to full operational depth. It's the foundation behind every Vector insight, including vPrediction, our machine-learning-driven forecasting tool. This ranges from back-office reports across ground operations, inflight and payment modules, to API interfaces for exchanging schedule and roster data, to Data at Scale, our newest offering, for real-time operational visibility.

Want to know what your data could be doing for you? Talk to us about how airlines are using ours to cut costs and sharpen decisions.

01 Our Technology

Where we came from

20 years of Onboard Retail expertise

Forged through partnering with exceptional customers

Our legacy

A proud history

From humble beginnings as a start up in Dublin over 20 years ago, Retail inMotion built a solid reputation as a trailblazer in the aviation industry, creating innovative retail concepts and developing proprietary ‘Vector’ technology to power onboard retail programmes.

We are immensely proud to have partnered with over 30 leading global airlines over the years, helping our customers develop and grow their ancillary revenue, reduce waste and bring a smile to millions of passengers every year!

In July 2026, our business split into two separate entities, with ‘Onboard Retail’ becoming a standalone venture, which we continue to partner with.

Our future

A new partnership

Our partner, Onboard Retail, built experience, know-how and credibility as part of Retail inMotion, helping airlines reimagine and evolve their onboard retail programmes.

Now a standalone entity, Onboard Retail combines proven expertise with future-focused thinking to create retail experiences that keep evolving with the needs of airlines and their passengers. Its future is rooted in a simple belief: onboard retail can be smarter, more connected and more valuable for everyone involved.

We are proud to continue to work with Onboard Retail as its technology partner.

Learn more

Why airlines choose us

Secure, reliable, commercially focused partners

We offer a secure, reliable, offline-first checkout and a smooth digital journey from order to receipt – even at 38,000 feet. With demand prediction, dynamic merchandising and real-time reconciliation that turn every cabin into a profitable storefront, we help our customers realise their ancillary revenue ambitions

Reassuringly secure

We maintain ISO27001 and PCI DSS compliance annually to deliver industry-leading security and safeguard our customers’ sensitive information.

Operationally savvy

With over 20 years’ industry experience, we have in-depth knowledge of retail programmes, airline operations, crew pain-points and passenger expectations.

Trustworthy partners

Having earned the trust of some of the world's leading airlines, with complex needs, we have a proven reputation for delivering on our promises.

Hear from our partners

"We’re pleased to continue our longstanding partnership with Retail inMotion, whose tailored retail and technology solutions help ensure our aircraft are stocked full of delicious food and beverage options for our 200m plus passengers per annum."

Aoife Greene Ryanair

"Our collaboration has been very productive since the launch of our airline in 2021. From the outset, they’ve shown a strong commitment to delivering tailored solutions that align with our operational needs as a leisure airline, making them a reliable partner in our growth.“

Nils Broichhaus Discover Airlines